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News Release

Apr 12, 2022

Digital Art Exhibitions as trial in Vietnam

NTT e-Asia Corporation
NTT ArtTechnology Corporation

  • ● NTT e-Asia Corporation (Shinjuku-ku, Tokyo, President and CEO Hiroshi Tanabe (hereinafter NTT e-Asia)) and NTT ArtTechnology Corporation (Shinjuku-ku, Tokyo, President and CEO Manabu Kunieda (hetein after NTT ArtTechnology)) collaborate to realize the provision of a new cultural and artistic appreciation space through ICT as trial exhibitions of Digital Art. This is the first trial in Vietnam by Japanese firms.
  1. 1. Background and Purpose

    NTT e-Asia is engaging in realization of Binh Duong Smart City in cooperation with Vietnam Technology & Telecommunications Joint Stock Company (hereinafter VNTT) as a partner in the telecommunications and ICT field and Becamex Tokyu co., ltd. (hereinafter Becamex Tokyu) as a leading developer in Binh Duong New City.
    NTT ArtTechnology has contributed to the creation of new forms of regional revitalization in Japan by connecting regions, cities, and the world by proposing "protection of culture and art" and "new appreciation methods" through the digitization and its utilization of valuable culture and art in the region.
    As a part of its efforts for Binh Duong Smart City realization, NTT e-Asia, which has long term business experiences in Vietnam, with the technical cooperation of NTT ArtTechnology, conducted Digital Art trial exhibitions for the purpose of dissemination of Japanese culture overseas and feasibility study of overseas Digital Art business.

    Event Overview

    By replicating on the screen "Thirty-six Views of Mount Fuji", a representative work of the transcendental technique of Hokusai Katsushika, a Japanese painter who influenced the world, with the digital remaster data of that work produced and possessed by Ars Techne Group*1, and officially certificated by the owner, it is as if it were a physical painting. This is the first case of NTT Group to provide such an environment*2 overseas.
    *1 Ars Techne Corporation and Ars Techne Innovation Corporation (Both CEO Iwao Kubota). Ars Techne Corporation’s patented technology, “Dynamic Texture Image Processing (DTIP)”, enables ultra-high-definition digital recording of art works with 2 billion pixels and replication of their texture, color, and brush stroke of the original image as faithfully as possible.

    NTT ArtTechnology collaborates with Ars Techne Corporation in development of digital art business.
    *2 High-definition Digital Art delivery through closed network by framed LCD screen

    ■Contents provided : "Thirty-six Views of Mount Fuji" by Hokusai Katsushika*3 All works *3 The Ars Techne Group digitized by its patented technology, DTIP, for works in the Yamanashi Prefectural Museum.
    ■Data Delivery through : VNTT-supplied closed network
    ■Organizer : NTT e-Asia
    ■Collaborate with : NTT ArtTechnology, VNTT, Becamex Tokyu

    Exhibition Details

    (1) Exhibition at the Music Event (Binh Duong New City Culture Festival - VNSO Spring Concert) * Co-hosted by BECAMEX IDC, Provincial developer in Binh Duong, and Becamex Tokyu
    Date : Saturday, March 5, 2022, 6:00 p.m. - 10:00 p.m. (VN time)
    Venue : Binh Duong International Conference and Exhibition Center Event Hall (1 Le Loi, Phu Cuong, Thu Dau Mot, Binh Duong)
    Attendance : Approximately 1,000

    Many people, including guests, stopped at this exhibition to see it with great interest, and they gave us comments such as “I thought it was a real painting” and “It’s a very good initiative. I want to display it in our office.”
    Also, in the questionnaire, most of the respondents answered, “I wanted to go to Japan even more because of the exhibition.”

    Digital Art exhibition at music event

    Digital Art exhibition at music event

    Digital Art exhibition at music event

    Digital Art exhibition at music event

    Digital Art exhibition at music event

    (2) Exhibition at Becamex Tokyu Sales Gallery
    Date : March 9 to March 31, 2022, 8:00 a.m. to 5:00 p.m. (VN time)
    Venue :SORA gardens II Building, Lot C17, Hung Vuong Blvd., Hoa Phu Ward, Thu Dau Mot City, Binh Duong Province

    Exhibition at Becamex Tokyu Sales Gallery

    Exhibition at Becamex Tokyu Sales Gallery

    2. Roles of each company

    NTT e-Asia:
    - Planning and execution of Digital Art exhibition events
    - Coordination window between Japan and Vietnamese companies
    - Build a local communication environment in collaboration with VNTT

    NTT ArtTechnology:
    - Planning cooperation for Digital Art exhibition
    - Provision of digital image content
    - Technological supports for digitalization

    3. What's coming

    Taking advantage of this event, we will further promote initiatives to make Japanese culture known to the world, and based on the evaluation of the visitors who viewed the exhibition, we will continue to examine the possibility of business development in Vietnam.

<Contact information>

NTT e-Asia Corporation
E-mail: info@ntte-asia.co.jp

NTT ArtTechnology Corporation
E-mail: info@ntt-arttechnology.com

There may be changes made to information above. Your kind understanding would be much appreciated.